Hillary Halldorson

Empowered EDI


Brand Identity Design
Agency: Harc CreativeWith a stellar track record of walking alongside their client organizations to develop sustainable and proven EDI strategies, Empowered are experts in addressing the fear and apprehension sometimes felt in response to their line of work. Our brief was to refine Empowered’s brand towards a look and feel that better reflects their polished-yet-friendly approach to generate greater confidence from potential corporate clients and let their competence shine through.


Evaluating Empowered’s existing brand, we were inspired by the things that were working well – their bubbly geometric shapes – and considered how these elements could potentiate something more expansive. Not only are they a continuation of the boldly punctuated logo, but the circles represent EDI work's holistic, unifying, and kinetic nature.When used in data visualization, these elements communicate both the power of a group working together and – in contrast – the isolation that may be felt by underserved or underrepresented people. With typography that is both modern and down-to-earth, a vibrant colour palette, and a bold new visual language, Empowered’s newly minted brand is equal parts friendly and brainy.


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